Email Automation & Marketing Consulting
Local Supply are a sunglasses manufacturer that provide fantastic eyewear that are versatile quality sunnies that won’t break the bank.
They had their email marketing channel active with sending out the odd newsletter and a simple 1 email Welcome automation but felt like they could do more with what they had.
Local Supply had a lot of dormant subscribers that were basically dead weight and adding to their monthly fee from their email service provider.
They found that their overall campaign/newsletter content strategy was only based on sales that they had and was cheapening the brand over time.
They wanted to grow a healthy database and take their email automation to the next level.
"Yeah Mando was able to give us a 10x ROI boost to our online sales through email marketing automation and strategy. He was able quickly setup a practical and intuitive automation package that met the behavioural needs of our customers. We have him on board as our email strategist."
- Sean Satha, Founder of Local Supply
A list clean up and an email automation package.
To clean up all the dead subscribers Mando implemented a “Database Clean Up” automation to cull anyone that hadn’t responded to the automation. Also smarter pop ups that convert higher for growing their subscriber list.
A full automation package took their email marketing from a single simple welcome email to an automation beast that included - Welcome Series, Abandoned Cart - Not Purchased, Abandoned Cart - Purchased, Winback, New Customer and more.
Pretty awesome. After switching from Mailchimp to Klaviyo Local Supply saw a:
Local Supply have been so pleased with the results. They have Mando on board as an ongoing strategy consultant with expanding to a Facebook Advertising strategy and Messenger Chatbots.
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