Local Supply

Email Automation & Marketing Consulting

Local Supply

The situation.

Local Supply are a sunglasses manufacturer that provide fantastic eyewear that are versatile quality sunnies that won’t break the bank. 

They had their email marketing channel active with sending out the odd newsletter and a simple 1 email Welcome automation but felt like they could do more with what they had.

The challenge.

Local Supply had a lot of dormant subscribers that were basically dead weight and adding to their monthly fee from their email service provider. 

They found that their overall campaign/newsletter content strategy was only based on sales that they had and was cheapening the brand over time. 

They wanted to grow a healthy database and take their email automation to the next level.

Local Supply Case Study

"Yeah Mando was able to give us a 10x ROI boost to our online sales through email marketing automation and strategy. He was able quickly setup a practical and intuitive automation package that met the behavioural needs of our customers. We have him on board as our email strategist."

- Sean Satha, Founder of Local Supply

Local Supply Case Study

The solution.

A list clean up and an email automation package.

To clean up all the dead subscribers Mando implemented a “Database Clean Up” automation to cull anyone that hadn’t responded to the automation. Also smarter pop ups that convert higher for growing their subscriber list.  

A full automation package took their email marketing from a single simple welcome email to an automation beast that included - Welcome Series, Abandoned Cart - Not Purchased, Abandoned Cart - Purchased, Winback, New Customer and more.  

The results.  

Pretty awesome. After switching from Mailchimp to Klaviyo Local Supply saw a:

  • 20% increase online sales through email automation
  • Email overall produced 36% of all online sales within the first four months of execution

Local Supply have been so pleased with the results. They have Mando on board as an ongoing strategy consultant with expanding to a Facebook Advertising strategy and Messenger Chatbots.

Local Supply Case Study Automation
Local Supply Case Study

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